Tuesday, May 26, 2020
The Appeal of College Scholarship Essay Samples Ideas, Formulas and Shortcuts for College Scholarship Essay Samples Scholarship committees aren't only on the lookout for good students, they are often trying to find an individual that suits their organizational targets. Students seeking different kinds of scholarships write scholarship essays. They take a lot of work to establish and evaluate. If there are many scholarships that you're eligible to submit an application for, be certain to make an application for them all. Scholarship essay writing services give totally free email deliver and we don't charge clients for essays should they need any revision. By doing this you'll demonstrate that you have a better mastery of the topic. You don't need to possess the ideal writing skills as a way to be creative and compose an effective essay. To start with, you've got to reiterate the topics and sum up the critical sides of your experience. 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Friday, May 15, 2020
I. INTRODUCTION The concept of globalization is one of the most talked about terms over the past decades. In fact, it is a highly popular buzzword that admittedly lacks a standard or commonly agreed upon definition. (Trebilcock, 2000). The concept of economic globalization stemmed from the root concept of Ã¢â¬Å"globalizationÃ¢â¬ and by definition, pertains to that specific attribute of globalization that refers to the process of integration between the economic front and the Ã¢â¬ËdevelopedÃ¢â¬â¢, Ã¢â¬Ëunder-developedÃ¢â¬â¢ and Ã¢â¬ËdevelopingÃ¢â¬â¢ economies (Naik, 2011). Economic globalization essentially comes together through international trade, FDIs (foreign direct investments) and the like (Naik, 2011). As stated by Naik (2011), economic globalization is a processÃ¢â¬ ¦show more contentÃ¢â¬ ¦This is precisely the reason why the critics could not help but compare the unequal effects of economic globalization among the developing and developed countries. In this research paper, we will explore the process as to how the so-called Ã¢â¬Å"economic globalizationÃ¢â¬ phenomenon has fostered a globalization of critics and criticism. In this research paper, we will tackle the definition of economic globalization and its implications and how it has allegedly brought about and triggered the rise of a number of critics. This research paper will also identify the specific criticisms that critics have previously cited and identified with regard to the economic globalization phenomenon. The main objective of this research paper is to provide evidence as to how the emergence of globalization of critics and criticism was a direct by-product of economic globalization. Hence, in line with this main objective, this research paper will directly answer the research question: Ã¢â¬Å"How did economic globalization foster globalization of critics and criticism?Ã¢â¬ 6 |B u s i n e s s a n d S o c i e t y II. LITERATURE REVIEW A. Economic Globalization Defined. Economic globalization, by strict definition, refers to the phenomenon characterized with an increased interdependence of the different national economies inShow MoreRelatedEssay on Anti Globalization3397 Words Ã |Ã 14 PagesAntiglobalization Anti-globalization is a term used to describe the political stance of individuals and groups who oppose the neoliberal form of globalization (using the term globalization in a doctrinal sense not a literal one). Anti-globalization is also used to refer to opposition to international integration (using the term globalization in a literal sense not a doctrinal one). Anti-globalization can denote either a single social movement or an umbrella term that encompasses a number ofRead MoreEssay on Globalization: The WTO is Killing People 3025 Words Ã |Ã 13 Pages2012 This paper is missing the Works Cited After the break-up of Soviet Union, globalization accelerated through the world. It includes the increasing integration of countries individual economies, the rise in the world trade and multinational companies and the effect of large sums of money moving in and out of economies. People aroundRead MoreGe Transformation3681 Words Ã |Ã 15 Pages1 GEÃ¢â¬â¢s Two Decade Transformation Team Globalization Case Analysis GEÃ¢â¬â¢s Two Decade Transformation: Jack WelchÃ¢â¬â¢s Leadership Yasmine Abdo Al-Kouraishi Muhammad Howard Steven D. Johns Kenneth V. Oliver Kimberly N. Lomax AMBA 670 Managing Strategy in the Global Workplace July 25, 2012 2 GEÃ¢â¬â¢s Two Decade Transformation Executive Summary Team Globalization has conducted an in depth analysis on General Electric s (GE) two decade transformation achieved by the companyÃ¢â¬â¢s former Chief ExecutiveRead MoreGe Transformation3681 Words Ã |Ã 15 Pages1 GEÃ¢â¬â¢s Two Decade Transformation Team Globalization Case Analysis GEÃ¢â¬â¢s Two Decade Transformation: Jack WelchÃ¢â¬â¢s Leadership Yasmine Abdo Al-Kouraishi Muhammad Howard Steven D. Johns Kenneth V. Oliver Kimberly N. Lomax AMBA 670 Managing Strategy in the Global Workplace July 25, 2012 2 GEÃ¢â¬â¢s Two Decade Transformation Executive Summary Team Globalization has conducted an in depth analysis on General Electrics (GE) two decade transformation achieved by the companyÃ¢â¬â¢s former Chief Executive OfficerRead MoreTowards Sustainable Tourism Ã¢â¬â Key Problems and Issues Facing Hong Kong2308 Words Ã |Ã 10 PagesContemporary Tourism Issues Topic: TOWARDS SUSTAINABLE TOURISM Ã¢â¬â KEY PROBLEMS AND ISSUES FACING HONG KONG Introduction Unquestionably, Hong Kong is a blessed land where possesses prosperity and most of the elements of being a world class cosmopolitan which has successfully attracted visitors over years, especially from the mainland by emphasising our world-class shopping, dining and other urban attractions (Lam, H., 2004). Despite the flourishing scene of the tourism industry, the volatile tourist marketsRead MoreTowards Sustainable Tourism Ã¢â¬â Key Problems and Issues Facing Hong Kong2292 Words Ã |Ã 10 PagesTourism Issues Topic: TOWARDS SUSTAINABLE TOURISM Ã¢â¬â KEY PROBLEMS AND ISSUES FACING HONG KONG Introduction Unquestionably, Hong Kong is a blessed land where possesses prosperity and most of the elements of being a world class cosmopolitan which has successfully attracted visitors over years, especially from the mainland by emphasising our world-class shopping, dining and other urban attractions (Lam, H., 2004). Despite the flourishing scene of the tourism industry, the volatile tourist marketsRead MoreCompare Public Management Reform in the Uk with Singapore. What Does the Comparison Tell You About the Factors That Shape Public Management in Each Country?3967 Words Ã |Ã 16 Pagesdistinguishing factors that help to shape public management in each country and examine the extent to how countries learn from each other about the nature of change and reform. Context The UK and Singapore are both leaders in the education rankings as a result of their reforms but they have both been achieved in terms of different historical, political, economical and cultural contexts. Britain has a past of being a dominant force in the world with the legacy of the British Empire, whilst ironically;Read MoreSocio-Cultural Development17197 Words Ã |Ã 69 PagesThe social and cultural environment Paul Wetherly Contents Introduction: what is the social and cultural environment? What has it got to do with business? Society, culture and business Demographic trendsÃ¢â¬âan ageing population Immigration and multiculturalism Class structure Inequality A womanÃ¢â¬â¢s place? Looking ahead Summary Case study: decline of the working class? 123 150 152 152 153 153 153 Review and discussion questions 125 128 132 135 139 145 149 149 Assignments Further reading OnlineRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words Ã |Ã 656 Pagesyears of little significance. But there is little agreement over when the twentieth century c.e. arrived, and there were several points both before the year 2000 (the collapse of the Soviet Union, the reunification of Germany, the surge of globalization from the mid-1990s) and afterward (9/11, or the global recession of 2008) when one could quite plausibly argue that a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 asRead MoreHistory of Management Thought Revision17812 Words Ã |Ã 72 PagesCharles BrinleyÃ¢â¬â¢s Ã¢â¬Å"differential piece-rateÃ¢â¬ that paid those who did not reach the performance standard on ordinary rate of pay (much like a minimum wage); a higher rate of pay was given for attaining the standard. e. Taylor also recognized non-economic incentives, such as hope for advancement, better working conditions, etc. 5. Unions -- Taylor felt that unions wanted to base payment on class of work, not performance; thus an individual was not paid based on effort. 6. First-Class worker
Wednesday, May 6, 2020
CODE OF ETHICS IN NURSING * The fundamental responsibility of the nurse is fourfold: to promote health, to prevent illness, to restore health and to alleviate suffering. * The need for nursing is universal. Inherent in nursing is respect for life, dignity and the rights of man. It is unrestricted by consideration of nationality, race, creed, color, age sex, politics, or social status. * Nurses render health services to the individual, the family and the community and coordinate their services with those of related groups. The following Code for Nurses, adopted by the Council of National Representatives of the International Council of Nurses was also adopted by the Board of Nursing and became an integral part of the amendedÃ¢â¬ ¦show more contentÃ¢â¬ ¦any person practicing nursing in the Philippines within the meaning of RA 9173 of 2002: 1. without certificate of registration/professional license and professional identification card or special temporary permit or without having been declared exempt from examination in accordance with the provision of this Act; or 2. who uses as his/her own certificates of registration/ professional license and professional identification card or special/temporary permit of another; or 3. who uses an invalid certificate of registration/professional license, a suspended or revoked certificate of registration/professional license, or an expired or cancelled special/temporary permit; or 4. who gives any false evidence to the Board in order to obtain a certificate of regi stration/professional license, a professional identification card or special permit; or 5. who falsely poses or advertises as a registered and licensed nurse or uses any other means that tend to convey the impression that he/she is registered and licensed nurse; or 6. who appends B.S.N./R.N. or any similar appendage to his/her name without having been conferred said degree or registration; or 7. who, as a registered and licensed nurse, abets or assists the illegal practice of a person who is not lawfullyShow MoreRelatedThe Nursing Code Of Ethics Essay839 Words Ã |Ã 4 Pagesall careers have a specific code and level of ethics which are incorporated into the daily responsibilities one is expected to perform in their chosen field. For the basis of this paper, I have chosen to write about the nursing code of ethics. Nursing has a professional code of ethics along with the level/employee behavior usually being currently attainable, meaning that the behavior expected is normally exhibi ted by individuals. (Manias 508). However, although nursing seems to require behavior thatRead MoreThe Nursing Code Of Ethics Essay1164 Words Ã |Ã 5 PagesAs described in Black, ethics and morals are defining characteristics that guide nursing care. Each play a particular role in the efficacy of each nurse and the way he or she performs within the scope of practice. Morals are established as a rule of conduct in any situation provided and once a nurse is aware of oneÃ¢â¬â¢s personal beliefs and values, safe and effective client care can be delivered through ethical decision making. Ethical decision making involves a critical analysis of actions beforeRead MoreCode of Ethics - Nursing1475 Words Ã |Ã 6 Pagesmoral norms which nurses are expected to adhere to and embrace. In a nursing profession, daily decisions have real impact on other peopleÃ¢â¬â¢s lives. The responsibility of such decisions creates the need for nurses to have knowledge and skills that enable them to not only provide physical and psychological care, but also to critique and reflect on the standard of health care practices. For the nurses to do this, they must understand ethics and ways in which to utilize this knowledge in a constructive andRead MoreThe Nursing Code Of Ethics895 Words Ã |Ã 4 PagesTypically, all careers have a specific code and level of ethics which are incorporated into the daily responsibilities one is expected to perform in their chosen field. For the basis of this paper, I have chosen to write about the nursing code of ethics. Nursing has a professional code along with the level/employee behavior usually being currently attainable, which means that the behavior expected is normally exhibited by individuals. (Manias 508). However, although nursing seems to require behavior thatRead MoreCode of Ethics - Nursing1478 Words Ã |Ã 6 Pagesmoral norms which nurses are expected to adhere to and embrace. In a nursing profession, daily decisions have real impact on other peopleÃ¢â¬â¢s lives. The responsibility of such decisions creates the need for nurses to have knowledge and skills that enable them to not only provide physical and psychological care, but also to critique and reflect on the standard of health care practices. For the nurses to do this, they must understand ethics and ways in which to utilize this knowledge in a constructive andRead MoreForensic Nursing Codes Of Ethics1382 Words Ã |Ã 6 PagesThe profession of nursing has many vast specialties. Although every specialty, including forensic nursing, has its unique population and sco pe of practice, every field of nursing can and should utilize the Codes of Ethics from the American Nurses Association. The 2015 Code Ã¢â¬Å"addresses individual as well as collective nursing intentions and actions; it requires each nurse to demonstrate ethical competence in professional lifeÃ¢â¬ (ANA, 2015, p. 7). This code can be broken down into nine provisions whichRead MoreNursing Code of Ethics Essay1052 Words Ã |Ã 5 PagesNursing Code of Ethics Introduction Butts and Rich (1-26) point out that effective nursing requires both broad knowledge and a set of well developed abilities and skills. The required tasks, are many and varied and in order to do them properly, care must be taken to respect each patients rights and sensitivities. This is why, according to the authors, nursing care must be guided by a code of ethics. The purpose of this paper is to provide an overview and discussion of the Code of EthicsRead MoreNursing Code Of Ethics Essay1253 Words Ã |Ã 6 PagesIntroduction Nursing code of ethics was developed as a guide in carrying out nursing responsibilities in a matter consistent with quality in nursing care and the ethical obligations of the profession (ANA, 2015). The term ethics refers to the study of philosophical ideas of right and wrong behavior (Olin, 2012). There is a total of nine provisions however, throughout this paper I will discuss provisions one through four and express how I plan to utilize these provisions as a new RN. These provisionsRead MoreThe Guide to the Code of Ethics for Nursing2525 Words Ã |Ã 10 PagesGuide to the Code of Ethics for Nursing and address the following objectives. 1. Explain the relationship between Codes of Ethics and Professional Identity? The Code of Ethics and the Professional Identity assume a dependent relationship. Without one the other could not stand alone. When we search for the professional identity of a career we also look at how they were established and what boundaries do they follow. In nursing, as stated by the American Nurses Association Ã¢â¬Å"a code of ethics stands asRead MoreNursing Is A Code Of Conduct Or Ethics Essay975 Words Ã |Ã 4 PagesIn any occupation there lies a code of conduct or ethics by which we represent ourselves to our peers, supervisors, and the public. It is within that set of behavior that will determine how people are viewed, treated and impacted. Nursing requires characteristics of professionalism that are detrimental to the outcome of patient care and safety. In the early 1800s, nursing was considered as a position held by people that were dishonest, unfavorable and illiterate. This all changed after Florence Nightingale
Tuesday, May 5, 2020
Question - Write a case study analysis on Marketing Planning? Table of Contents Introduction. Task 1 (M1) P1 Reviewing the changing perspective in marketing planning. P2 Evaluating the organizations capability to plan for its future marketing activity. P3 Examining the techniques for auditing an organization and analyzing the external factors that affects the marketing planning. P4 Carrying out the organizational auditing and analysis of external factors that affects the marketing planning Task 2 (M2) P5 Accessing the main barriers of marketing planning for Nelson Professional Clothing. P6 Explaining how to overcome the barriers to marketing planning. Task 3 (M3) P7 Marketing plan for a product or services. P8 Importance of marketing planning for the organization in the strategic planning process P9 Techniques for new product development P10 Recommendations for pricing policy, distribution and communication mix. P11 Factors affecting the effective implementation of the marketing plan. Task 4. P12 Ethical issues influencing marketing planning. P13 Response of Nelson Professional Clothing to ethical issues. P14 Examples of consumer ethics and their effect on marketing planning. Conclusion. Reference List Introduction Marketing planning can be referred to as the blueprint that helps in outlining the overall marketing efforts of an organization. The market planning generally results in a marketing strategy that helps in enhancing the sales and profit from the business (Glaser and Traynor, 2014). This assignment deals with compiling a marketing audit for Nelson professional clothing, suitable techniques for exploring and assessing the main barriers of the organization along with chalking out an effective marketing plan. In addition to this, the assignment also focuses its light on the ethical issues that the organization has to respond and the ways that ethical issues influence the marketing planning. Task 1 (M1) P1 Reviewing the changing perspective in marketing planning Now days when marketing planning is made, it is essential to keep in mind the reason behind its change. The different reasons for which the market planning is changed are due to the change in requirements and needs of the customers and their buying behavior. In addition to this, in order to keep a competitive pace with the changing competitors, change in market planning is required. According to Chang and Cheng (2014) the market planning is changing due to introduction of new technologies where the usage of the modern technology is an important part of the any retailing company. In this tech savvy modern world, more the organizations will be inclined towards technology, the sales and profit will increase. In addition to this, the other reason of making a change in market planning is the underperforming performance of Nelson Professional Clothing where the company faced a huge loss due to global recession in 2008-2009. This resulted in failure in meeting the operational activities as well as lead to downsizing of employees as well as selling off the assets (Gunder, 2011). P2 Evaluating the organizations capability to plan for its future marketing activity After facing a huge loss due to recession, Nelson Professional Clothing had to struggle a lot for meeting their operational activities by both downsizing the employees and selling of the assets of the company. So, the company hired Gantts Hill Research and Consultancy Group (GRCG) in order to chalk out an effective marketing plan for the future. The organization is capable enough to face the change since it has already faced a lot of hurdles during the phase of recession (McKay, 2014). The capability approach is one of the approaches that use the value proposition of the customers in order to establish the performance goals that are based on contribution of values. The GRCG group understands the assets of the organization and also evaluates the capacity that the organization has to face a major change in market planning that may affect the staffing systems and the already set marketing strategies (Towers, 2012). Moreover, the company is eager to analyze the marketing strategies that includes analyze of the strengths, weakness, opportunity and threats of the company. P3 Examining the techniques for auditing an organization and analyzing the external factors that affects the marketing planning The technique that the marketing head of GRCG had adopted for analyzing the external factors affecting the market planning is the SWOT analysis. The strength of Nelson Professional Clothing is the low price strategy where it provides good quality products at a considerable low price. In addition to this, the introduction of current and updated technologies like self checking out machines, ECR, electronic shelf labeling etc. will help the company in reduction of extra employee cost (Anderson, 2012). Moreover, this strength will give the company an added competitive advantage over other companies. In addition to this, the weakness of the company is that it had to sell off some of the assets due to recession. The opportunity of the company can be introduction of diversified products into the market at reasonable prices (Mooradian et al. 2012). Since the customers know about the good quality of products of this company, they will be eager to have the products again from the company. But on the other hand according to Karakaya and Parayitam (2013) the threat of the company is the rising global competition and global economic crisis. P4 Carrying out the organizational auditing and analysis of external factors that affects the marketing planning The analysis of external factors that affect the market planning of Nelson Professional Clothing is discussed hereby. The organization has to analyze the external environment for chalking out or formulating an effective marketing planning for the welfare of the company and to gain a competitive advantage over its competitors. The political factor includes the political stability, tax rates, tariffs rate and legislation of UK (Castleberry, 2014). In addition to this, economic factors include the economic condition of UK due to an adverse effect of recession, the demand of its products and prices of the product. Moreover, the social factors include the beliefs and sentiments along with the culture and living standard of the people. The social factors also include the analysis of the customers on the basis of their age, sex, income, educational background and job (Bazini and Ramaj, 2013). The technological factors include the implication of modern technology into the business that helps in reducing the labor costs and production cost and increases the profits and quality of product and services (Schultz, 2012). The legal factors include the rules and regulation the organization follows during the production of the goods. It also includes the working hours, the employees and labor laws conditions of employment and pay scales. The environmental factors include the processing of the waste materials before disposal and methods to reduce the carbon footprint. Analysis of these factors helps in making a successful marketing plan (Perret and Holmlund, 2013). Task 2 (M2) P5 Accessing the main barriers of marketing planning for Nelson Professional Clothing The effectiveness of different leadership styles of different organizations is discussed in this context. In autocratic leadership style, the managers and the higher officials are the core decision makers. The employees had to work according to the rules and regulations of the company irrespective of any problems they face. Such leadership can be a barrier to the market planning because fresh ideas are not allowed to flow within the organization (Tyssen et al. 2013). This increases the reduction of employee retention and also the employees do not find satisfaction in their job. For the participative leadership style, the leaders discusses with the employees before taking any kind of decisions. But this style faces challenges at the time of emergency an also during the time of taking decisions within a short period of time. In addition to this, the transactional leadership style focuses on giving rewards or punishments that is based on the results of the performance (Arnold and Loughl in, 2013). This makes the employees move towards a common goal and makes the wok monotony and innovation in this leadership style is absent. This is because failure of the idea can lead to punishment of the employees so the employees preferably dont take any risk in giving out ideas. These different leadership styles are the main barriers in effective marketing planning. P6 Explaining how to overcome the barriers to marketing planning Nelson Professional Clothing can rid of barriers and make an effective marketing planning by the following ways. The organization can gather more information of the market trend by doing a vivid and authentic market research. This is because; collection of wrong data can lead to an incorrect market planning that will be having an adverse effect to the business of the organization (Bazini and Ramaj, 2013). In addition to this, market research regarding the market growth, net value and decision making processes can be done to avoid and overcome the barriers. The better understanding of the customers, the needs and requirements of the potential customers can also be the way of overcoming barriers. Usage of modern technology like data management system, process automation, collaboration and multi channel campaign management helps in overcoming the barriers to prepare an effective marketing planning (Towers, 2012). In addition to this, the removal of existing legal barriers can help in ov ercoming the barriers in marketing planning. Moreover, a two way communication within the organization and outside the organization along with fixing a reliable budget of the organization helps in overcoming the barriers. Task 3 (M3) P7 Marketing plan for a product or services The marketing plan for Nelson Professional Clothing can be done through the following- STP- For efficiently making marketing plan, the marketing head has initially segmented the customers, targeted the old and new customers and then positioned the products accordingly (Glaser and Traynor, 2014). This helps in understanding the needs and wants of the customers and help in making homogeneous segments of the customers which the company will find easy to target for positioning the products according to their requirements. Introduction of new products- The organization can introduce the new and fashionable products in the market. This will help in attracting the old customers since they are already accustomed with the products of the company and the new potential customers will also be attracted seeing the trendy clothing store (Chang and Cheng, 2014). Attractive packaging of the existing products- In order to give a refresh look to the products of the organization, the strategy of making the packaging attractive is a part of the marketing plan (Gunder, 2011). An attractive packaging will attract the customers to a great extent and it will help in increasing the customer database. Low pricing- The low pricing strategy of the organization is also an effective part of the marketing plan that helps in attracting the customers. Generally the customers opt for good quality products but at comparatively less price or at reasonable prices (McKay, 2014). P8 Importance of marketing planning for the organization in the strategic planning process An effective marketing planning helps in identifying the sources that will give the company a competitive advantage over others. In addition to this, the organization will also be provided with authentic market reports that will help in making effective strategies for the company (Tyssen et al. 2013). In return to this, organizations such as Nelson Professional Clothing will start gaining back its original position in the market that it had lost at the time of recession. A good market planning will help in satisfaction of the employees that in return improves the employee retention. A good marketing plan will enhance in setting up realistic goals and objectives of the company. In addition to this, an effective market planning helps in the adaptation of modern technologies that will improve the quality of products and services can also be adopted (Castleberry, 2014). P9 Techniques for new product development Nelson Professional Clothing can adopt differentiation strategy of Porters Generic Strategies in order to develop new product into the market. This is because; this helps the company in seeking a way to stay unique in the competitive market. In addition to this, product differentiation helps in attracting a huge customer database as it operates in a broader aspect (Glaser and Traynor, 2014). The company tries to select the Unique Selling Point (USP) of the new products for attracting the customers through it. The company can even engage 3 phases that will help in development of new products. The fuzzy front end is a phase where a set of activities is done before the development of new products. The second phase is the product design where the new products are developed and comes to an end at pre commercialization stage. The fuzzy back end phase contains the action steps required for production and launching of the product (Castleberry, 2014). P10 Recommendations for pricing policy, distribution and communication mix Pricing policy- Since the company has faced a huge loss regarding recession and has already sold some of the assets; the company needs to get back the customers as well as the assets back (Anderson, 2012). So, the company can go for low price strategy where it will attract a huge number of customers that will result in huge sales and profit. Communication Mix- The communication mix consists of advertisement, promotion, packaging and public relations. The advertisements need to be presentable and well communicable for attracting the customers. Moreover, the packaging needs to be attractive and well understandable to the customers since it adds a significant value to the company (Bazini and Ramaj, 2013). The promotion of the products must be in such as way that the customers will be convinced with the need and requirements of it in their daily life. In addition to this, Nelson Professional Clothing can improve the public relations with the customers either by celebrity endorsements or through press releases in order to reach the target audiences. Distribution- The distribution channel needs to be effective enough so that products reach the customers very easily. If the customers find the products easily accessible, then the customers tend to lean towards the company because they have trust on the company products and its availability (Castleberry, 2014). P11 Factors affecting the effective implementation of the marketing plan Priority- Nelson Professional Clothing prioritizes the necessity of the company previously before implementation of the marketing plan. This is done to see which of the factors needs to be prioritized before hand and need to be resolved (Tyssen et al. 2013). This helps in understanding the importance of the factors that have to be completed by the time and the factors which can wait for a time being. Resources of company- The resources are another important factor that affects the implementation of an effective marketing plan. The company needs to understand the resources it has for successful implementation of the marketing plan (Anderson, 2012). The resources include the finances, vendor relationships, finances, access to materials, human resource and raw material availability. Forecasting- A concrete market research has to be done in order to forecast the future for implementation of marketing plan. The marketing plan has to be done in order to forecast the sales, revenues, personal costs and other overhead costs (McKay, 2014). It will be tough for the company to say whether there are chances of successor not by accurate forecasting of the plan. Task 4 P12 Ethical issues influencing marketing planning The ethical issues influence the market planning to a huge extent. This helps in building up a healthy relationship between the customers and the company. This increases the trust of the customers on the organization which gives a positive impact on the sales and profit of the company (Schultz, 2012). In addition to this, the organization maintaining ethics also have a good reputation and brand image in the market. The employees are also content with the ethics and thereby the employees, workers and customers all feel safe to do business with the organization. P13 Response of Nelson Professional Clothing to ethical issues Nelson Professional Clothing though has faced hug loses during the time of recession still it uses ethical ways of market planning and marketing. This is because, the company is very much conscious about is brand image. The company has opted for a low price strategy but it keeps a balance with the market prices through a good market research (Castleberry, 2014). Moreover, it gives advertisements of the products with the actual price and never opts for deceiving the customers. This is because they believe that through their quality and good marketing policies, they can regain their position. P14 Examples of consumer ethics and their effect on marketing planning Pricing ethics- The pricing ethics need to be ethical enough since it influences the market planning. Bid rigging and predatory pricing needs to be stopped since they are the unethical practices. Bid rigging means a commercial contract that is promised to one party but other parties are also present (Glaser and Traynor, 2014). Predatory pricing is selling products and services at a considerable low price with an intention for driving out the competitors as well as new competitors from the market. This helps in increasing the trust and belief of the customers on the company. Anti competitive practices- This practice involves bait and switch form of fraud where the customers are baited through low price products by advertisements. But the actual fact is that the prices of the products and services are switched to higher costs (Schultz, 2012). This affects the band image of the company and is an unethical way of market planning. This strengthens the relationship between the company and the customers. Conclusion This assignment has focused on the marketing plan of Nelson Professional Clothing evaluating the capacity of the organization to face the change along with the analysis of external factors that affects the market planning. In addition to this the ethics related to fair trading is also discussed along with the barriers of market planning and ways to overcome it. Moreover, market planning along with the requirements of it and techniques for the development of new products are also discussed. Reference List Books Anderson, D. (2012)Strategic marketing planning for the small to medium-sized business, New York: Business Expert Press Glaser, R. and Traynor, R. (2014)Strategic practice management, San Diego: Plural Pub Mooradian, T., Matzler, K. and Ring, L. (2012)Strategic marketing, Boston, MA: Pearson Prentice Hall Towers, N. (2012)The marketing planning process, London: BPP Learning Media Ltd Journals Arnold, K. and Loughlin, C. (2013) Integrating transformational and participative versus directive leadership theories,Leadership Organizational Development Journal, 34(1), pp.67-84 Bazini, E. and Ramaj, A. (2013) Database Marketing Application and Barriers Faced by Firms in Service Sector in Albania A Framework For Understand Its Role in Creating Competitive Advantage,Academic Journal of Interdisciplinary Studies, pp. 47-65 Castleberry, S. (2014) Salesperson Ethics: An Interactive Computer Simulation,Journal of Marketing Education, 36(2), pp.209-216 Chang, C. and Cheng, Z. (2014) Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing,Journal of Business Ethics, pp. 73-84 Gunder, M. (2011) An introduction: Psychoanalytical thought and planning theory,Planning Theory, 10(4), pp.299-300 Karakaya, F. and Parayitam, S. (2013) Barriers to entry and firm performance: a proposed model and curvilinear relationships,Journal of Strategic Marketing, 21(1), pp.25-47 McKay, S. (2014) Attitudes and Ethics: Evaluating Knowledge and Regulatory Constructs in Planning Enforcement Practice, European Planning Studies, pp.1-22 Perret, J. and Holmlund, M. (2013) Ethics and responsibility in relationship marketing,Marketing Intelligence Plan, 31(7), pp.746-763 Schultz, P. (2012) The market for new issues of municipal bonds: The roles of transparency and limited access to retail investors,Journal of Financial Economics, 106(3), pp.492-512 Tyssen, A., Wald, A. and Spieth, P. (2013) Leadership in Temporary Organizations: A Review of Leadership Theories and a Research Agenda,Project Management Journal, 44(6), pp.52-67
Wednesday, April 15, 2020
Students and School Uniforms Essay Students and School UniformsThe implication of school uniforms on the public school system would make a dramatic positive change for the students now and in the future. Currently the public school system allows casual dress code attire throughout the United States. Differing from private school institutions, where uniforms are mandatory. School uniforms are beneficial to the students and to the parents of these students. Secondly, uniforms provide structure and unity within the schools. Lastly, school uniforms make the environment in which the students conduct in for approximately 6 7 hrs. of their day a safer place. How much does it cost to dress for school? The prices in the fashion market targeted to school age children are on the rise yearly. The $28 billion childrens apparel market experienced continuous growth from 1998 to 2003 up 32% (Key note publications, 2003), this statistic showing the growth in spending on fashion clothing for young children. The clothing market now being a large expense for parents of these children. The purchasing of school uniforms is proven to be less expensive than the competitive fashion market at this time. We will write a custom essay on Students and School Uniforms specifically for you for only $16.38 $13.9/page Order now School uniforms are typically purchased yearly, with the growing child. This lessening the amount of money spent on uniforms and attention paid to the fashion markets competitiveness. A school is a form of a total institution. It is a place for reform, structure and unity for the individuals within that environment to fulfill a common goal. For a total institution to properly work there must be unity. A uniform help to provide that unity. Many positive institutions with the adaptation of a uniform dress code are successful in the process of unification. For example, the air force and other military based institutions. In these institutions each individual is clear on the mandatory uniform policy, this awareness and discipline provides a stern and later acceptance to rule. Once in uniform, studies show that increases in acceptance of others are evident. The viewing of multiple individuals wearing the same uniform brings a form of acceptance and unity due to similarity in appearance. The safety of our children is of our highest concern daily. In recent years schools across the country have experienced violence, gang activity, and thefts of clothing accessories. (L. Isaacson, Student Dress Codes. January 1998). A school environment is not a place for violent activity. This enforcing a quote made from The Manual on School Uniforms, A safe disciplined learning environment is the first requirement of a good school. To be worried about ones personal belongings, and more importantly ones life disrupts the learning environment, stumping ones ability to strive and accomplish academically. The addition of uniforms in the public school system has shown a positive decrease in violence and an increase of attendance. Statistics show, a decrease in crime by 36 percent, fighting by 51 percent, and vandalism by 18 percent (L. Isaacson). With these statistics how could anyone argue against the addition of school uniforms? To keep our children safe from violence from fashion pressure from other children may only take the agreement to allowing the acceptance of a school uniform dress code. A school is a place to learn and to strive. For a child this may be a hard ordeal. With the addition of fashion pressure, in acceptance from others and the inability to walk the hallways because of ones faded shirt, makes this impossible. Lets makes this easier for our children, allow school uniforms to out public school institutions.
Thursday, March 12, 2020
Renault Story in India Essays Renault Story in India Essay Renault Story in India Essay Since 2012 the Indian automobile industry is going through a tumultuous period. Worsening macro-economic conditions within the country, high interest rates and rising input costs are fast eroding the profitability of most of the car manufactures. Despite price cuts and other incentives, car sales in India remained sluggish. Analysts are pointing to a second straight year of declining sales in what was one of the worldÃ¢â¬â¢s fastest growing auto markets. The slowdown in the overall automobile demand in the country was a concern for the product managers of Renault. Though amidst all the gloom, Renault had some reasons to cheer.Since its launch in summer of 2012, RenaultÃ¢â¬â¢s compact SUV DusterÃ¢â¬â¢s market performance had been far beyond the expectations of the Renault management. After a string of unsuccessful partnerships and product launches, the product managers at Renault had finally managed to launch a product which struck a chord with the Indian consumers. The fact tha t SUVs have been registering good growth in an otherwise somnambulistic car market has clearly helped the DusterÃ¢â¬â¢s cause. Yet, there was tremendous hard work put in by the Renault India team to get everything right from the features and mileage to the final price.Now amidst all the economic gloom and slew of fresh competition posed by new launches by Ford and Maruti, the coming year appears to be a much more challenging proposition. Product management team of Duster was poring over the market reports and surveys to figure the next move. 2RenaultÃ¢â¬â¢s story in India Renault is a French multinational vehicle manufacturer established in 1899 by Louis Renault and his two brothers. The company produces a range of cars and vans, and in the past, trucks, tractors, tanks, buses/coaches and autorail vehicles.In order to better scale up globally and to cross leverage the RD expertise, Renault and Nissan forged a strategic alliance in 1999. The Alliance is a strategic partnership b ased on the rationale that, due to substantial cross-shareholding investments, each company acts in the financial interest of the other- while maintaining individual brand identities and independent corporate cultures. Renault currently has a 44. 4 percent stake in Nissan, and Nissan holds a 15 percent stake in Renault (non-voting, giving Renault effective control). The car group sold 8. million cars worldwide in 2012, behind Toyota, General Motors and Volkswagen for total volume. Renault entered the Indian market much later than the other global competitors. At the time of its entry the Indian market was primarily dominated by small and compact hatchbacks offered by Korean and Indian companies. Maruti along with the Hyundai were the top two manufactures within the country offering slew of models in between the 3-5 lacks segment. Poor road conditions along with the cost conscious customer base posed a significant design and marketing challenge to the car companies to package the rig ht features at an affordable price.In order to crack the Indian auto market puzzle, Renault decided to enter the Indian market in partnership with Mahindra. Together the partner launched Logan which received Logan which met with a mixed response from the Indian market. Logan failed to attract consumers due to its length of fractionally - more than 4 meters - that required a factory gate duty of 22% compared to 10% for the less-than-4 meter cars. The Logan was criticized for its boxy looks and awkward ergonomics. Due to uncompetitive pricing, Logan struggled to sustain volumes and was soon confined only to Taxi segment.After constant tussle between the two partners, Mahindra and Renault decided to cancel their unhappy marriage. Renault temporarily dabbled with the idea of the partnering with Bajaj for a low end car, and then finally decided to go all out alone in the market. In March 2010, Renault India and Nissan India opened a production facility in Chennai. Established with an i nitial investment of 45 billion (US$760 million), the plant has a combined annual capacity to produce 400,000 vehicles. Each partner is entitled to half the production capacity. Since the start of its own operation Renault has launched the following models.
Tuesday, February 25, 2020
Homelessness - Essay Example The sociological perspective applied to the research paper is social constructionism. This approach allows a researcher to examine and analyze development of homelessness in particular social contexts. This sociological perspective is chosen for analysis because the constructionist position emphasizes that the activities through which social problems like homelessness are constructed are both implicitly and intentionally. Social constructionism accounts for maintenance of social activities which lead to such problems as homelessness. Sociologists use the assumptions as a warrant for defining problems as real and observable social conditions, portraying their studies as objective analyses, and describing themselves as experts on social problems. The notion of homeless is difficult to define because it involves diverse social groups and diverse populations. Researchers propose different definitions which take into account different age groups and different social causes of homelessness, location and neighborhoods environment. For instance, Chamberlain and Johnson (2001) state that: "the literal definition equates homelessness with rooflessness', implying that homeless people are literally under the stars', or illegally occupying deserted premises" (p. 35). Traditional definitions of homelessness (Arden et al 2006) involve such groups as children, women, veterans, racial minorities, young mothers and drug users. Homeless are considered children who have been separated from their homeless parents and are in foster care or are living with relatives; a young mother and her children who have lived for two or three months at a time with different relatives during the past year or so, and who expect that, within the next few months , they will have to leave where they now live; a family or single person who migrated to a new town looking for work, lives with relatives, does not pay rent, cannot find work, and does not know how long the present arrangement will last or where to go if it terminates. A person can be defined as homeless if: there s no accommodation available for him/her, together with any other person who normally resides with him/her or who might reasonably expect to reside with him/her, which he/she can reasonably occupy or remain in occupation of" (Homeless n.d.). Homeless are considered people living in stable but physically inadequate housing (having no plumbing, no heating, or major structural damage, for example). The remainder is considered "at imminent risk" of literal homelessness, that is, if their current precarious housing arrangements fail, or if an institutional stay comes to a predictable end, they have neither prospects nor resources to keep themselves from literal homelessness (Luba and Davies 2006). A more expansive definition of homelessness includes the institutionalized who have no usual home elsewhere, the most unstable group among the precariously housed, or both. In terms of social constructionism, homelessness is caused by social conditions and circumstances which influence a person. Pervasive and rising homelessness is caused by social factors; that is, that it is a function of the way society's resources are organized and distributed. Luba and Davies (2006) emphasize a dramatically