Oedipus The Tragic Hero Essay Example For Students

Oedipus The Tragic Hero Essay In the play Oedipus Rex by Sophocles, Oedipus is an exemplary awful legend. As per Aristotles definition, Oedipus is an unfortunate saint since he is a ruler whose life self-destructs when he discovers his biography. There are various qualities portrayed by Aristotle that recognize a shocking saint. For instance, an appalling legend must reason his own defeat; his destiny isn't merited, and his discipline surpasses the wrongdoing; he likewise should be of respectable height and have enormity. Oedipus is enamored with his romanticized self, however neither the vainglorious nor the burdensome Narcissus can truly cherish himself (Miller 67). The entirety of the above qualities make Oedipus a shocking saint as indicated by Aristotles thoughts regarding disaster, and a narcissist. Utilizing Oedipus as a perfect model, Aristotle says that a heartbreaking legend must be a significant or compelling man who makes a blunder in judgment, and who should then endure the results of his activities. Those activities are seen when Oedipus powers Teiresias to uncover his predetermination and his dads name. When Teiresias attempts to caution him by saying I state that you and your most beyond a reasonable doubt cherished are enveloped together by a ghastly sin, ignorant concerning its repulsiveness (Sophocles 428). Oedipus despite everything couldn't care less and continues with his scrutinizing as though he didn't comprehend what Teiresias was discussing. The grievous legend must take in an exercise from his blunders in judgment and become a guide to the crowd of what happens when incredible men tumble from their grand social or political positions. As per Miller, an individual who is incredible, who is appreciated all over, and needs this deference to endure, has one of the extraordinary types of narcissism, which is gaudiness. Pretentiousness can be seen when an individual appreciates himself, his characteristics, for example, magnificence, astuteness, and abilities, and his prosperity and accomplishments enormously. On the off chance that one of these happens to fizzle, at that point the fiasco of a serious discouragement is close (Miller 34). Those activities happen when the Herdsman reveals to Oedipus who his mom is, and Oedipus answers Oh, gracious, at that point everything has come out obvious. Light, I will not look on you Again. I have been conceived where I ought not be conceived, I have been hitched where I ought not wed, I have slaughtered whom I ought not execute; presently everything is clear (Sophocles 1144). Oedipuss choice to seek after his scrutinizing isn't right; his gaudiness blinded him and, in this way, his destiny isn't merited, yet it is a long ways outside his ability to control. A prediction is prognosticated to Laius, the dad of Oedipus, that the predetermination of Oedipus is a horrible one outside his ability to control. Yet, when it is prophesized to Oedipus, he goes ahead from the city of his temporary parents so as to keep this horrendous destiny from happening. Oedipuss fate isn't merited on the grounds that he is being rebuffed for his folks activities. His introduction to the world guardians look for the counsel of the Delphi Oracle, who suggests that they ought not have any kids. At the point when the kid is conceived, Laius is overwhelmed with fear when he recollects the prophet. Oedipus is deserted by his introduction to the world guardians and is denied their adoration, which is the thing that outcomes in what Miller calls Depression as Denial of the Self. Despondency results from a disavowal of ones own enthusiastic responses, and we can't generally adore in the event that we deny our fact, reality with regards to our folks and parental figures as, well as about ourselves (Miller 43). The introduction of Oedipus presets his predetermination to bring about catastrophe despite the fact that he is of honorable birth. In catastrophes, heroes are normally of the respectability that causes their tumbles to appear to be more prominent. .u05e7d7711f6c35adc8e6ed654f926f6f , .u05e7d7711f6c35adc8e6ed654f926f6f .postImageUrl , .u05e7d7711f6c35adc8e6ed654f926f6f .focused content territory { min-tallness: 80px; position: relative; } .u05e7d7711f6c35adc8e6ed654f926f6f , .u05e7d7711f6c35adc8e6ed654f926f6f:hover , .u05e7d7711f6c35adc8e6ed654f926f6f:visited , .u05e7d7711f6c35adc8e6ed654f926f6f:active { border:0!important; } .u05e7d7711f6c35adc8e6ed654f926f6f .clearfix:after { content: ; show: table; clear: both; } .u05e7d7711f6c35adc8e6ed654f926f6f { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; mistiness: 1; change: darkness 250ms; webkit-change: murkiness 250ms; foundation shading: #95A5A6; } .u05e7d7711f6c35adc8e6ed654f926f6f:active , .u05e7d7711f6c35adc8e6ed654f926f6f:hover { haziness: 1; change: obscurity 250ms; webkit-progress: obscurity 250ms; foundation shading: #2C3E50; } .u05e7d7711f6c35adc8e6ed654f926f6f .focused content zone { width: 100%; position: relativ e; } .u05e7d7711f6c35adc8e6ed654f926f6f .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; text-adornment: underline; } .u05e7d7711f6c35adc8e6ed654f926f6f .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u05e7d7711f6c35adc8e6ed654f926f6f .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe sweep: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-stature: 26px; moz-fringe range: 3px; text-adjust: focus; text-improvement: none; text-shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: total; right: 0; top: 0; } .u05e7d7711f6c35adc8e6ed654f926f6f:hover .ctaButton { foundation shading: #34495E!important; } .u05e7d7711f6c35adc8e6ed654f926f6 f .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u05e7d7711f6c35adc8e6ed654f926f6f-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u05e7d7711f6c35adc8e6ed654f926f6f:after { content: ; show: square; clear: both; } READ: My Testimony - The End of the Road Essay Oedipus simply happens to be brought into the world a ruler, and he has spared a realm that is legitimately his from the Sphinx. His fate is to be of respectable height from birth, which is denied to him by his folks, yet given back by the Sphinx. His honorability tricked him just as his appearance, since it shows just his ideal, superb face and not his inward world, his agony, his history (Miller 66). At the point when he depends on his status, he is visually impaired, not genuinely, yet inwardly. He is

The 5 Technologies That Changed My Life Essay Example for Free

The 5 Technologies That Changed My Life Essay I figured it is intriguing to commence an arrangement where every one of our editorialists would share the main 5 innovations that changed and significantly affected our lives, alongside the reasons why. Innovation has formed and is molding various ages in various manners and will keep on doing as such for significant stretches of time. I realize I generally appreciate tuning in to others recount anecdotes about the items that genuinely affected them to improve things and a portion of the reasons why. So here are the ones that molded my life so far. That’s right the absolute first EPIC NES. It was 1985 when the NES came into my home. I was immediately the coolest child on the whole square. My dad being one of the primary investigators in the PC business built up a decent connection with Nintendo so he got the opportunity to bring one of the principal units home. A significant number of you can identify with your first gaming experience, regardless of whether it be with the Commodore, Atari, NES or even the Playstation or XBOX. It was entrancing, enthralling and genuinely compelling. I couldn’t get enough, the departure that computer games presents or increasingly vivid and enthusiastic that books or motion pictures would ever be, for me in any event. It likewise undoubtedly added to my ADD. Presently with the expansion of things like Kinect and the Wii, families are getting together and playing vivid games together. For me everything began with the first NES. IBM PS/2 DIR/W. Ok the recollections of DOS. The PS/2 was the main PC I utilized finally. We had numerous others before it in our home however I basically don’t recollect them also. I figured out how to utilize DOS on the PS/2 which right away made me the go to for technical support in PC lab in the fifth grade. PCs and figuring are a major piece of a significant number of our lives. I feature this one since it was the one I invested the most energy with at a youthful age and the one quite a bit of my registering establishment was grounded on. I made some troublesome memories picking between the iPaq and the main Palm Pilot. I was at the Palm Pilot dispatch occasion when Jeff Hawkins first openly exhibited the gadget. Truth be told my father removed me from school to go to the occasion since he realized how critical it would be for the business. I thought at the time how noteworthy this pocket PC was. The essential explanation I picked the iPaq over the Palm Pilot was a direct result of the Metricom remote card connector sleeve. In spite of the fact that the first Palm Pilot spoke to a dream for a genuine pocket PC, the iPaq with the Metricom Ricochet Wireless card presented to me the Internet in my pocket for the clench hand time and that was what gave me my intonation point. Presently you might be asking why I picked this gadget over a cell phone or cellphone or some likeness thereof. The explanation was on the grounds that this especially item, attached to the Metricom broadband help, gave the premise to my cell phone understanding. Since I was exceptionally comfortable and OK with a pocket PC experience, I didn’t have the equivalent significant â€Å"aha† minutes many did with their first cell phones in light of the fact that the iPaq had given the crucial experience of applications and the web in your pocket. Being an early adopter I purchased my first HDTV the subsequent I might bear the cost of one which was in 2003. That was additionally the year my first little girl was conceived, so I situated it as a birthday present for her, which clearly nobody accepted. I recall the first occasion when I saw a HD picture on this monster. I almost cried. I gazed at it for a considerable length of time and viewed the most irregular things basically on the grounds that HD content was constrained and I simply needed to watch HD appears. I told my significant other it resembled glancing out a window or like really being at the football or ball game. She didn’t think so however I did and that was all that made a difference. I picked the iPad for various reasons. Fundamentally in light of the fact that in the 13+ years I have been working in the innovation business I generally longed for an item like this (a no trade off tablet) and this was the first to convey. I utilized almost every pen figuring tablet that came to showcase in an assortment of shapes and sizes preceding the iPad. Indeed, there are various acceptable tablets available and they will all keep on showing signs of improvement yet for me the iPad brought contact figuring to the mass ma rket is as yet the best of the best as I would like to think. Ostensibly contact figuring began with the iPhone yet a little pocketable screen is just able to do a few components of touch processing where the iPad speaks to a considerably more all encompassing touch registering stage and has thrown a dream of where contact figuring will go with future developments. So those are my 5 characterizing encounters with innovation. More Tech.pinions journalists will share theirs and why and as consistently we couldn't imagine anything better than to get notification from our awesome network with your remarks.

Starbucks Structure

Taking into account that representatives working with Starbucks structure the imperative center of the company’s accomplishment as far as selling the company’s picture to the overall population and playing out the everyday tasks, there is the requirement for the organization to enlist individuals who can keep up positive cooperations with customers.Advertising We will compose a custom exposition test on Starbucks’ Structure explicitly for you for just $16.05 $11/page Learn More This can be accomplished through a thorough procedure involving work examination, work determination, and expected set of responsibilities by the human asset office. For example, for Baristas (bar people), the accompanying should shape an aspect of their responsibilities details and depictions: Job Specifications; Candidates qualified for the situation of baristas will have the accompanying aptitudes, information, and capacities; Knowledge of various brands of espresso, Be anxious to learn new ideas, Ability to gain proficiency with the craft of espresso preparing, Be self-propelled, inventive, versatile, cooperative people, and energetic, and Ability to keep up a huge exhibit of customary clients Job Descriptions: Baristas will be accused of the accompanying obligations and duties; Brewing and serving espresso to the clients progressively, Receiving and reacting to client needs/arranges rapidly, Reporting to their quick bosses on issues in regards to client objections and inclinations, and Helping in structuring techniques to address client issues especially protests and client inclinations. In a useful association, work ought to be designated to various divisions so as to decrease disarray and guarantee that work effectiveness is kept up. This structures the embodiment of hierarchical departmentalization. Along these lines, the most fitting type of departmentalization reasonable for Starbucks is item administration departmentalization. Under this type of sub-isolat ing work into separate divisions, various items or administrations are doled out to explicit offices and faculty. Thus, items or administrations with special requests and client inclinations are given the most extreme consideration (Robins Coulter, 1999). Item administration departmentalization is significant for Starbucks considering the scope of items the organization offers including various brands of espressos as espresso mocha, coffee, and cappuccino among others. The wide item go is combined with one of a kind client administrations, for example, inside plans, which support distinctive client practices and direct (Reilly, Minnick, Baack, 2011). Moreover, Starbucks’ bistros are situated in various regions, and therefore it is hard to embrace different types of departmentalization. Henceforth, all together for the items and administrations offered by Starbucks to become and succeed comparative with client needs and inclinations, there is the need to concentrate on every i tem or administration independently.Advertising Looking for exposition on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More As for stores offering nourishment items and lunch, it is basic for such stores to receive a similar type of departmentalization. As noted in the above conversations, exceptional items and administrations require more consideration so as to keep up development and success among clients. It is likewise normal that stores offering nourishment items and lunch have an assortment of items and administrations some of which are all inclusive while others are one of a kind in numerous angles. In this manner, it is imperative to sort out such stores into item explicit divisions to guarantee opportune reaction to client needs and inclinations (Robins Coulter, 1999). From the appearance of things, it is clear that Starbucks’ Howard Schultz has been rehearsing a brought together or bureaucratic ar rangement of hierarchical administration. With the immense number of Starbucks’ espresso joints, it is no uncertainty that a bureaucratic association will confront numerous difficulties. The circumstance can likewise compound when a director/CEO focuses on business extension while disregarding other market elements, for example, business rivalry. Along these lines, when an association starts to encounter money related issues of the sort experienced by Starbucks, it is significant for the top administration to energize decentralization of influence and dynamic procedures inside the association. The excellence of such a framework is, that the top administration makes sufficient opportunity to focus on detailing techniques while designating the everyday activities and other dynamic duties to their youngsters (Robins Coulter, 1999). In like manner, with decentralization, there is fast responsiveness to client needs and inclinations, representative inspiration, and development of new organizations forms. As noted before, Starbucks can be viewed to as a bureaucratic association wherein business procedures, strategies, and guidelines are methodicallly characterized and passed on the administration line.Advertising We will compose a custom exposition test on Starbucks’ Structure explicitly for you for just $16.05 $11/page Learn More However, because of the innate detriments related with such a hierarchical structure, there is the requirement for Starbucks to change its association to incorporate level structures, cutting back, and re-appropriating. By diminishing the quantity of layers through which data heads out from the baristas to the CEO, laborers are allowed the chance to report legitimately to the top administration. This is the pith of level hierarchical structures. Combined with scaling back which basically alludes to eliminating low-esteem exercises, a level structure will empower Starbucks’ top administration to react to client needs an d inclinations by getting direct data from its work force on the ground (Robins Coulter, 1999). Besides, taking into account that Starbucks has left on expanded business extension throughout the years, there is the need to re-appropriate the administrations of different associations to attempt to decrease the quantity of its operational resources and workers if essential. The thought behind re-appropriating is that the organization will have the option to distinguish certain assignments where its workers and business forms perform best and keep up them while designating different errands to associations with the pertinent ability and staff. For example, Starbucks can receive ‘home-shoring’ whereby laborers are urged to help with client support from the solace of their homes. Generally, Starbucks stands a superior chance of returning to its past status through starting the correct business systems and procedures. References Reilly, M., Minnick, C., Baack, D. (2011). The five elements of powerful administration. San Diego, CA: Bridgepoint Education. Robins, S.P., Coulter, M. (1999). The board. Upper Saddle River, NJ: Prentice Hall. This paper on Starbucks’ Structure was composed and put together by client Joey K. to help you with your own investigations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; in any case, you should refer to it in like manner. You can give your paper here. Starbucks' Structure Starbucks is an American organization that began in 1971 in Seattle, America. The organization began with simmering and retailing both entire bean and ground espresso. Too, the organization sold tea and flavors beginning with one outlet at Pike Place Market. Starting at now, Starbucks offers to a few million clients day by day over an extended land locale. Starbucks likewise sells different merchandise and ventures a long way from what it began with.Advertising We will compose a custom contextual analysis test on Starbucks’ Structure explicitly for you for just $16.05 $11/page Learn More Statistically, Starbucks has more than 18,000 retail outlets spread in more than sixteen nations. The organization works in Europe, the United States, South America, Asia, a few pieces of Africa and North America. With its strategic rouse and sustain the human soul one individual, one cup and one neighborhood at a time†, the organization keeps on giving excellent items to its clients. It purchases espresso from nations in Africa, Asia, and Latin America and dishes it at its own offices (Morris 2006). The organization offers various items to its client base all through the world, which incorporates various mixes of espresso, high quality drinks, stocks, for example, cups, blending hardware, blessing things, and music. Too, the organization offers new nourishment, buyer items, for example, espresso and tea, Ready-to-Drink beverages, and frozen yogurt. The organization keeps on supporting an obligation arrangement through its three mainstays of duty, which are moral sourcing, ecological stewardship, and network contribution. Concerning moral sourcing, the organization bolsters its ranchers through credits and supporting ranger service programs. The organization additionally focuses on preserving the earth with the utilization of recyclable materials for making cups. Starbucks has put resources into inquire about with the view to making every one of its cups reusable by 2015. The organization likewise bolsters network administration ventures (Morris 2006). A set of working responsibilities is a framework of the normal capacities, jobs, and obligations of an up-and-comer during an enlistment procedure. Both the set of working responsibilities and the activity prerequisites are explicit to the vacant position. One of the most significant activity positions at Starbucks is that of a barperson. The barperson is the â€Å"face† of Starbucks since she is the individual who manages clients direct. The barperson gets and causes clients to their seats and continues to take orders. Another significant capacity of a barperson at Starbucks is recording the exchanges and keeping up such records in a legitimate structure for reasons for accounting. An occupation

The Appeal of College Scholarship Essay Samples

The Appeal of College Scholarship Essay Samples Ideas, Formulas and Shortcuts for College Scholarship Essay Samples Scholarship committees aren't only on the lookout for good students, they are often trying to find an individual that suits their organizational targets. Students seeking different kinds of scholarships write scholarship essays. They take a lot of work to establish and evaluate. If there are many scholarships that you're eligible to submit an application for, be certain to make an application for them all. Scholarship essay writing services give totally free email deliver and we don't charge clients for essays should they need any revision. By doing this you'll demonstrate that you have a better mastery of the topic. You don't need to possess the ideal writing skills as a way to be creative and compose an effective essay. To start with, you've got to reiterate the topics and sum up the critical sides of your experience. Prove your worth there are a great dea l of applicants that are hoping to have a scholarship. Typically each department has a certain deadline for every one of the scholarships they sponsor and a few departments award twice annually. Unless you're fortunate enough to happen across an extremely obscure and unusual scholarship with no more than one or two qualified applicants, you are likely to have to confront some competition to get a scholarship award. Applying for college takes lots of work. The College Scholarship Essay Samples Game Your basic aim is to bring enough power into the introduction to earn committee members read the full scholarship essay. A scholarship is a grant that functions as an aid for a student to have the ability to attain a particular amount of education. Especially, write the method by which the scholarship is able to help you continue your education including the financial conditions of your loved ones and the way you'll have the ability to help them as well. People granting scholarship s have various requirements. Put simply, a strong scholarship essay does not have to produce the conclusion do the double duty of supplying additional content and providing an ending statement at the very same time, which is characteristic of an extremely brief essay. Don't forget, on the outside the envelope, list the name of the particular scholarship you're inquiring about. The letter may be a general request for information form letter that may be photocopied, but you ought to be specific regarding the name of the scholarship you're inquiring about on the envelope. Therefore, it's important to determine key individuals to request letters of recommendation from. Introducing College Scholarship Essay Samples Usually it isn't sufficient to name the topic of the essay in the title. There isn't one sure-fire means to compose an essay, but here are a few universal ideas to help elevate every one of your submissions. You've got a lot riding on the way in which the essay is writ ten. Most significantly, make certain to clearly realize what you should compose your essay. The Unexposed Secret of College Scholarship Essay Samples To have the very best chance at winning scholarships, you should understand how to begin your essay off perfect. Don't be discouraged if you aren't selected among the 3 winners. It's particularly important to go past the overall theme where all contenders are responding to the very same prompt. 1-Affordable The exact first cause of the interest of the majority of students who mean to study in China is that higher education in China is quite reasonably priced. 5-Learning with Earning Another reason students all around the world intend to study in China is that there's no ban on employment. An additional thing to discuss to comprehend how to compose a personal essay for scholarships is the topics to pick from. Writing a scholarship essay may not be a very simple job for many students. College Scholarship Essay Samples Featur es If no, you must learn to compose an essay for scholarship. Scholarship essays are extremely similar to your college application essays when it comes to strategy. Writing a scholarship essay can be quite difficult especially if you prefer to do it well. For a regular student, writing an effective scholarship essay is a true challenge. Have a peek at the illustration of a fantastic scholarship essay conclusion. There are lots of things you can do to boost your probability of obtaining a scholarship and writing a scholarship essay is just one of it. For quite a few, telling a story is the simplest and best method to compose a scholarship essay. Understanding how to end a scholarship essay is an essential part of the success. It is possible to examine your thesis as your one-sentence response to the essay question. Steer clear of rambling and be sure each topic contributes to the total essay. Rather than being given a prompt, you may be requested to compose an essay on thi s issue of your choice. What Everybody Dislikes About College Scholarship Essay Samples and Why There are many ways to conclude your essay in a highly effective way. Fortunately, there's nobody right means to compose a scholarship introduction, but there are a few things you must bear in mind. As you probably already know, applying for college is plenty of work. That means you can order for our high school scholarship essay examples without needing to be worried about your private info. Therefore, you don't need to fret about your private information whenever you order with us. It's evident that most students find it really hard to submit absolutely free error sample essay for financial need scholarship since mostly they give plagiarized content since they copy the specific information found on the web. If you would like to comprehend how to compose an essay for a scholarship, it would be sensible to begin from ordering a low-cost custom writing help online. If you submit the scholarship essay within the body of the email, it is going to be disqualified. The ending of your scholarship application essay has become the most significant part the piece. You will see that as soon as you have seen one or two applications, you've pretty much seen all of them. Before the essay is delivered to the client it needs to be screened to check whether there are traces of plagiarism and it's later delivered to the customer. A scholarship application essay is just one of the toughest assignments you will need to finish.

How Economic Globalization Has Fostered Globalization of...

I. INTRODUCTION The concept of globalization is one of the most talked about terms over the past decades. In fact, it is a highly popular buzzword that admittedly lacks a standard or commonly agreed upon definition. (Trebilcock, 2000). The concept of economic globalization stemmed from the root concept of â€Å"globalization† and by definition, pertains to that specific attribute of globalization that refers to the process of integration between the economic front and the ‘developed’, ‘under-developed’ and ‘developing’ economies (Naik, 2011). Economic globalization essentially comes together through international trade, FDIs (foreign direct investments) and the like (Naik, 2011). As stated by Naik (2011), economic globalization is a process†¦show more content†¦This is precisely the reason why the critics could not help but compare the unequal effects of economic globalization among the developing and developed countries. In this research paper, we will explore the process as to how the so-called â€Å"economic globalization† phenomenon has fostered a globalization of critics and criticism. In this research paper, we will tackle the definition of economic globalization and its implications and how it has allegedly brought about and triggered the rise of a number of critics. This research paper will also identify the specific criticisms that critics have previously cited and identified with regard to the economic globalization phenomenon. The main objective of this research paper is to provide evidence as to how the emergence of globalization of critics and criticism was a direct by-product of economic globalization. Hence, in line with this main objective, this research paper will directly answer the research question: â€Å"How did economic globalization foster globalization of critics and criticism?† 6 |B u s i n e s s a n d S o c i e t y II. LITERATURE REVIEW A. Economic Globalization Defined. Economic globalization, by strict definition, refers to the phenomenon characterized with an increased interdependence of the different national economies inShow MoreRelatedEssay on Anti Globalization3397 Words   |  14 PagesAntiglobalization Anti-globalization is a term used to describe the political stance of individuals and groups who oppose the neoliberal form of globalization (using the term globalization in a doctrinal sense not a literal one). Anti-globalization is also used to refer to opposition to international integration (using the term globalization in a literal sense not a doctrinal one). Anti-globalization can denote either a single social movement or an umbrella term that encompasses a number ofRead MoreEssay on Globalization: The WTO is Killing People 3025 Words   |  13 Pages2012 This paper is missing the Works Cited After the break-up of Soviet Union, globalization accelerated through the world. 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Oliver Kimberly N. Lomax AMBA 670 Managing Strategy in the Global Workplace July 25, 2012 2 GE’s Two Decade Transformation Executive Summary Team Globalization has conducted an in depth analysis on General Electrics (GE) two decade transformation achieved by the company’s former Chief Executive OfficerRead MoreTowards Sustainable Tourism – Key Problems and Issues Facing Hong Kong2308 Words   |  10 PagesContemporary Tourism Issues Topic: TOWARDS SUSTAINABLE TOURISM – KEY PROBLEMS AND ISSUES FACING HONG KONG Introduction Unquestionably, Hong Kong is a blessed land where possesses prosperity and most of the elements of being a world class cosmopolitan which has successfully attracted visitors over years, especially from the mainland by emphasising our world-class shopping, dining and other urban attractions (Lam, H., 2004). Despite the flourishing scene of the tourism industry, the volatile tourist marketsRead MoreTowards Sustainable Tourism – Key Problems and Issues Facing Hong Kong2292 Words   |  10 PagesTourism Issues Topic: TOWARDS SUSTAINABLE TOURISM – KEY PROBLEMS AND ISSUES FACING HONG KONG Introduction Unquestionably, Hong Kong is a blessed land where possesses prosperity and most of the elements of being a world class cosmopolitan which has successfully attracted visitors over years, especially from the mainland by emphasising our world-class shopping, dining and other urban attractions (Lam, H., 2004). Despite the flourishing scene of the tourism industry, the volatile tourist marketsRead MoreCompare Public Management Reform in the Uk with Singapore. What Does the Comparison Tell You About the Factors That Shape Public Management in Each Country?3967 Words   |  16 Pagesdistinguishing factors that help to shape public management in each country and examine the extent to how countries learn from each other about the nature of change and reform. Context The UK and Singapore are both leaders in the education rankings as a result of their reforms but they have both been achieved in terms of different historical, political, economical and cultural contexts. Britain has a past of being a dominant force in the world with the legacy of the British Empire, whilst ironically;Read MoreSocio-Cultural Development17197 Words   |  69 PagesThe social and cultural environment Paul Wetherly Contents Introduction: what is the social and cultural environment? What has it got to do with business? Society, culture and business Demographic trends—an ageing population Immigration and multiculturalism Class structure Inequality A woman’s place? 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Codes of Ethics in Nursing - 3690 Words

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A Comprehensive Marketing Planning Case Study

Question - Write a case study analysis on Marketing Planning? Table of Contents Introduction. Task 1 (M1) P1 Reviewing the changing perspective in marketing planning. P2 Evaluating the organizations capability to plan for its future marketing activity. P3 Examining the techniques for auditing an organization and analyzing the external factors that affects the marketing planning. P4 Carrying out the organizational auditing and analysis of external factors that affects the marketing planning Task 2 (M2) P5 Accessing the main barriers of marketing planning for Nelson Professional Clothing. P6 Explaining how to overcome the barriers to marketing planning. Task 3 (M3) P7 Marketing plan for a product or services. P8 Importance of marketing planning for the organization in the strategic planning process P9 Techniques for new product development P10 Recommendations for pricing policy, distribution and communication mix. P11 Factors affecting the effective implementation of the marketing plan. Task 4. P12 Ethical issues influencing marketing planning. P13 Response of Nelson Professional Clothing to ethical issues. P14 Examples of consumer ethics and their effect on marketing planning. Conclusion. Reference List Introduction Marketing planning can be referred to as the blueprint that helps in outlining the overall marketing efforts of an organization. The market planning generally results in a marketing strategy that helps in enhancing the sales and profit from the business (Glaser and Traynor, 2014). This assignment deals with compiling a marketing audit for Nelson professional clothing, suitable techniques for exploring and assessing the main barriers of the organization along with chalking out an effective marketing plan. In addition to this, the assignment also focuses its light on the ethical issues that the organization has to respond and the ways that ethical issues influence the marketing planning. Task 1 (M1) P1 Reviewing the changing perspective in marketing planning Now days when marketing planning is made, it is essential to keep in mind the reason behind its change. The different reasons for which the market planning is changed are due to the change in requirements and needs of the customers and their buying behavior. In addition to this, in order to keep a competitive pace with the changing competitors, change in market planning is required. According to Chang and Cheng (2014) the market planning is changing due to introduction of new technologies where the usage of the modern technology is an important part of the any retailing company. In this tech savvy modern world, more the organizations will be inclined towards technology, the sales and profit will increase. In addition to this, the other reason of making a change in market planning is the underperforming performance of Nelson Professional Clothing where the company faced a huge loss due to global recession in 2008-2009. This resulted in failure in meeting the operational activities as well as lead to downsizing of employees as well as selling off the assets (Gunder, 2011). P2 Evaluating the organizations capability to plan for its future marketing activity After facing a huge loss due to recession, Nelson Professional Clothing had to struggle a lot for meeting their operational activities by both downsizing the employees and selling of the assets of the company. So, the company hired Gantts Hill Research and Consultancy Group (GRCG) in order to chalk out an effective marketing plan for the future. The organization is capable enough to face the change since it has already faced a lot of hurdles during the phase of recession (McKay, 2014). The capability approach is one of the approaches that use the value proposition of the customers in order to establish the performance goals that are based on contribution of values. The GRCG group understands the assets of the organization and also evaluates the capacity that the organization has to face a major change in market planning that may affect the staffing systems and the already set marketing strategies (Towers, 2012). Moreover, the company is eager to analyze the marketing strategies that includes analyze of the strengths, weakness, opportunity and threats of the company. P3 Examining the techniques for auditing an organization and analyzing the external factors that affects the marketing planning The technique that the marketing head of GRCG had adopted for analyzing the external factors affecting the market planning is the SWOT analysis. The strength of Nelson Professional Clothing is the low price strategy where it provides good quality products at a considerable low price. In addition to this, the introduction of current and updated technologies like self checking out machines, ECR, electronic shelf labeling etc. will help the company in reduction of extra employee cost (Anderson, 2012). Moreover, this strength will give the company an added competitive advantage over other companies. In addition to this, the weakness of the company is that it had to sell off some of the assets due to recession. The opportunity of the company can be introduction of diversified products into the market at reasonable prices (Mooradian et al. 2012). Since the customers know about the good quality of products of this company, they will be eager to have the products again from the company. But on the other hand according to Karakaya and Parayitam (2013) the threat of the company is the rising global competition and global economic crisis. P4 Carrying out the organizational auditing and analysis of external factors that affects the marketing planning The analysis of external factors that affect the market planning of Nelson Professional Clothing is discussed hereby. The organization has to analyze the external environment for chalking out or formulating an effective marketing planning for the welfare of the company and to gain a competitive advantage over its competitors. The political factor includes the political stability, tax rates, tariffs rate and legislation of UK (Castleberry, 2014). In addition to this, economic factors include the economic condition of UK due to an adverse effect of recession, the demand of its products and prices of the product. Moreover, the social factors include the beliefs and sentiments along with the culture and living standard of the people. The social factors also include the analysis of the customers on the basis of their age, sex, income, educational background and job (Bazini and Ramaj, 2013). The technological factors include the implication of modern technology into the business that helps in reducing the labor costs and production cost and increases the profits and quality of product and services (Schultz, 2012). The legal factors include the rules and regulation the organization follows during the production of the goods. It also includes the working hours, the employees and labor laws conditions of employment and pay scales. The environmental factors include the processing of the waste materials before disposal and methods to reduce the carbon footprint. Analysis of these factors helps in making a successful marketing plan (Perret and Holmlund, 2013). Task 2 (M2) P5 Accessing the main barriers of marketing planning for Nelson Professional Clothing The effectiveness of different leadership styles of different organizations is discussed in this context. In autocratic leadership style, the managers and the higher officials are the core decision makers. The employees had to work according to the rules and regulations of the company irrespective of any problems they face. Such leadership can be a barrier to the market planning because fresh ideas are not allowed to flow within the organization (Tyssen et al. 2013). This increases the reduction of employee retention and also the employees do not find satisfaction in their job. For the participative leadership style, the leaders discusses with the employees before taking any kind of decisions. But this style faces challenges at the time of emergency an also during the time of taking decisions within a short period of time. In addition to this, the transactional leadership style focuses on giving rewards or punishments that is based on the results of the performance (Arnold and Loughl in, 2013). This makes the employees move towards a common goal and makes the wok monotony and innovation in this leadership style is absent. This is because failure of the idea can lead to punishment of the employees so the employees preferably dont take any risk in giving out ideas. These different leadership styles are the main barriers in effective marketing planning. P6 Explaining how to overcome the barriers to marketing planning Nelson Professional Clothing can rid of barriers and make an effective marketing planning by the following ways. The organization can gather more information of the market trend by doing a vivid and authentic market research. This is because; collection of wrong data can lead to an incorrect market planning that will be having an adverse effect to the business of the organization (Bazini and Ramaj, 2013). In addition to this, market research regarding the market growth, net value and decision making processes can be done to avoid and overcome the barriers. The better understanding of the customers, the needs and requirements of the potential customers can also be the way of overcoming barriers. Usage of modern technology like data management system, process automation, collaboration and multi channel campaign management helps in overcoming the barriers to prepare an effective marketing planning (Towers, 2012). In addition to this, the removal of existing legal barriers can help in ov ercoming the barriers in marketing planning. Moreover, a two way communication within the organization and outside the organization along with fixing a reliable budget of the organization helps in overcoming the barriers. Task 3 (M3) P7 Marketing plan for a product or services The marketing plan for Nelson Professional Clothing can be done through the following- STP- For efficiently making marketing plan, the marketing head has initially segmented the customers, targeted the old and new customers and then positioned the products accordingly (Glaser and Traynor, 2014). This helps in understanding the needs and wants of the customers and help in making homogeneous segments of the customers which the company will find easy to target for positioning the products according to their requirements. Introduction of new products- The organization can introduce the new and fashionable products in the market. This will help in attracting the old customers since they are already accustomed with the products of the company and the new potential customers will also be attracted seeing the trendy clothing store (Chang and Cheng, 2014). Attractive packaging of the existing products- In order to give a refresh look to the products of the organization, the strategy of making the packaging attractive is a part of the marketing plan (Gunder, 2011). An attractive packaging will attract the customers to a great extent and it will help in increasing the customer database. Low pricing- The low pricing strategy of the organization is also an effective part of the marketing plan that helps in attracting the customers. Generally the customers opt for good quality products but at comparatively less price or at reasonable prices (McKay, 2014). P8 Importance of marketing planning for the organization in the strategic planning process An effective marketing planning helps in identifying the sources that will give the company a competitive advantage over others. In addition to this, the organization will also be provided with authentic market reports that will help in making effective strategies for the company (Tyssen et al. 2013). In return to this, organizations such as Nelson Professional Clothing will start gaining back its original position in the market that it had lost at the time of recession. A good market planning will help in satisfaction of the employees that in return improves the employee retention. A good marketing plan will enhance in setting up realistic goals and objectives of the company. In addition to this, an effective market planning helps in the adaptation of modern technologies that will improve the quality of products and services can also be adopted (Castleberry, 2014). P9 Techniques for new product development Nelson Professional Clothing can adopt differentiation strategy of Porters Generic Strategies in order to develop new product into the market. This is because; this helps the company in seeking a way to stay unique in the competitive market. In addition to this, product differentiation helps in attracting a huge customer database as it operates in a broader aspect (Glaser and Traynor, 2014). The company tries to select the Unique Selling Point (USP) of the new products for attracting the customers through it. The company can even engage 3 phases that will help in development of new products. The fuzzy front end is a phase where a set of activities is done before the development of new products. The second phase is the product design where the new products are developed and comes to an end at pre commercialization stage. The fuzzy back end phase contains the action steps required for production and launching of the product (Castleberry, 2014). P10 Recommendations for pricing policy, distribution and communication mix Pricing policy- Since the company has faced a huge loss regarding recession and has already sold some of the assets; the company needs to get back the customers as well as the assets back (Anderson, 2012). So, the company can go for low price strategy where it will attract a huge number of customers that will result in huge sales and profit. Communication Mix- The communication mix consists of advertisement, promotion, packaging and public relations. The advertisements need to be presentable and well communicable for attracting the customers. Moreover, the packaging needs to be attractive and well understandable to the customers since it adds a significant value to the company (Bazini and Ramaj, 2013). The promotion of the products must be in such as way that the customers will be convinced with the need and requirements of it in their daily life. In addition to this, Nelson Professional Clothing can improve the public relations with the customers either by celebrity endorsements or through press releases in order to reach the target audiences. Distribution- The distribution channel needs to be effective enough so that products reach the customers very easily. If the customers find the products easily accessible, then the customers tend to lean towards the company because they have trust on the company products and its availability (Castleberry, 2014). P11 Factors affecting the effective implementation of the marketing plan Priority- Nelson Professional Clothing prioritizes the necessity of the company previously before implementation of the marketing plan. This is done to see which of the factors needs to be prioritized before hand and need to be resolved (Tyssen et al. 2013). This helps in understanding the importance of the factors that have to be completed by the time and the factors which can wait for a time being. Resources of company- The resources are another important factor that affects the implementation of an effective marketing plan. The company needs to understand the resources it has for successful implementation of the marketing plan (Anderson, 2012). The resources include the finances, vendor relationships, finances, access to materials, human resource and raw material availability. Forecasting- A concrete market research has to be done in order to forecast the future for implementation of marketing plan. The marketing plan has to be done in order to forecast the sales, revenues, personal costs and other overhead costs (McKay, 2014). It will be tough for the company to say whether there are chances of successor not by accurate forecasting of the plan. Task 4 P12 Ethical issues influencing marketing planning The ethical issues influence the market planning to a huge extent. This helps in building up a healthy relationship between the customers and the company. This increases the trust of the customers on the organization which gives a positive impact on the sales and profit of the company (Schultz, 2012). In addition to this, the organization maintaining ethics also have a good reputation and brand image in the market. The employees are also content with the ethics and thereby the employees, workers and customers all feel safe to do business with the organization. P13 Response of Nelson Professional Clothing to ethical issues Nelson Professional Clothing though has faced hug loses during the time of recession still it uses ethical ways of market planning and marketing. This is because, the company is very much conscious about is brand image. The company has opted for a low price strategy but it keeps a balance with the market prices through a good market research (Castleberry, 2014). Moreover, it gives advertisements of the products with the actual price and never opts for deceiving the customers. This is because they believe that through their quality and good marketing policies, they can regain their position. P14 Examples of consumer ethics and their effect on marketing planning Pricing ethics- The pricing ethics need to be ethical enough since it influences the market planning. Bid rigging and predatory pricing needs to be stopped since they are the unethical practices. Bid rigging means a commercial contract that is promised to one party but other parties are also present (Glaser and Traynor, 2014). Predatory pricing is selling products and services at a considerable low price with an intention for driving out the competitors as well as new competitors from the market. This helps in increasing the trust and belief of the customers on the company. Anti competitive practices- This practice involves bait and switch form of fraud where the customers are baited through low price products by advertisements. But the actual fact is that the prices of the products and services are switched to higher costs (Schultz, 2012). This affects the band image of the company and is an unethical way of market planning. This strengthens the relationship between the company and the customers. Conclusion This assignment has focused on the marketing plan of Nelson Professional Clothing evaluating the capacity of the organization to face the change along with the analysis of external factors that affects the market planning. In addition to this the ethics related to fair trading is also discussed along with the barriers of market planning and ways to overcome it. Moreover, market planning along with the requirements of it and techniques for the development of new products are also discussed. Reference List Books Anderson, D. (2012)Strategic marketing planning for the small to medium-sized business, New York: Business Expert Press Glaser, R. and Traynor, R. (2014)Strategic practice management, San Diego: Plural Pub Mooradian, T., Matzler, K. and Ring, L. (2012)Strategic marketing, Boston, MA: Pearson Prentice Hall Towers, N. (2012)The marketing planning process, London: BPP Learning Media Ltd Journals Arnold, K. and Loughlin, C. (2013) Integrating transformational and participative versus directive leadership theories,Leadership Organizational Development Journal, 34(1), pp.67-84 Bazini, E. and Ramaj, A. (2013) Database Marketing Application and Barriers Faced by Firms in Service Sector in Albania A Framework For Understand Its Role in Creating Competitive Advantage,Academic Journal of Interdisciplinary Studies, pp. 47-65 Castleberry, S. (2014) Salesperson Ethics: An Interactive Computer Simulation,Journal of Marketing Education, 36(2), pp.209-216 Chang, C. and Cheng, Z. (2014) Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing,Journal of Business Ethics, pp. 73-84 Gunder, M. (2011) An introduction: Psychoanalytical thought and planning theory,Planning Theory, 10(4), pp.299-300 Karakaya, F. and Parayitam, S. (2013) Barriers to entry and firm performance: a proposed model and curvilinear relationships,Journal of Strategic Marketing, 21(1), pp.25-47 McKay, S. (2014) Attitudes and Ethics: Evaluating Knowledge and Regulatory Constructs in Planning Enforcement Practice, European Planning Studies, pp.1-22 Perret, J. and Holmlund, M. (2013) Ethics and responsibility in relationship marketing,Marketing Intelligence Plan, 31(7), pp.746-763 Schultz, P. (2012) The market for new issues of municipal bonds: The roles of transparency and limited access to retail investors,Journal of Financial Economics, 106(3), pp.492-512 Tyssen, A., Wald, A. and Spieth, P. (2013) Leadership in Temporary Organizations: A Review of Leadership Theories and a Research Agenda,Project Management Journal, 44(6), pp.52-67